Fetch

MY ROLE

Brand / Identity
UX Design
UI Design

Fetch is an on-demand delivery service that delivers more than food from nearby businesses. Flexibility is their superpower, making it possible for a customer to order nearly anything from nearly any address.

I worked as both the Marketing Director and Lead Designer with Fetch, building the complete brand identity, design system, website, and a new app UI/UX concept currently in development.

Our goal as a brand was to connect local communities and businesses with customers in need. Our design objective was to boldly differentiate our service as a high-end, hands-on, flexible delivery service.

Since a customer could create complex multi-stop orders including restaurants, pet stores, grocery stores, or even from a business without a menu, each distinct user flow needed to be easy to follow and simple to use.